Digital Marketing

Working with customers, we've realised how many businesses find digital marketing problematic. Without it, you're missing out on a whole heap of your winnable business, but there is a daunting range of marketing tools and ways to market your business and deciding how to generate sufficient ROI is guesswork for many.

Digital Marketing Sub heading

Working with customers, we've realised how many businesses find digital marketing problematic. Without it, you're missing out on a whole heap of your winnable business, but there is a daunting range of marketing tools and ways to market your business and deciding how to generate sufficient ROI is guesswork for many.

Introduction

We don't do this like everyone else.

Our research has lead us to a new and more effective approach to digital marketing – and if you're reading this, you know our marketing works!

We have created eDM, a fully comprehensive digital marketing approach working on the principal that the whole is greater than the sum of its parts. It incorporates every aspect of online and—uniquely—offline approaches currently available but will pull together only those elements that are suitable for your business, and set them up to feedback into each other to generate far greater results than they would achieve individually.

We work with you to set everything up, and we don't just leave you to it! We provide comprehensive support and feedback through vigorously maintained communications to ensure your campaign is working, and make appropriate adjustments where necessary along the way.

Core Marketing Elements

These are the elements we have identified as essential to a successful marketing campaign. We set them up to integrate and feed into each other, achieving greater results than they would standing alone and creating a strong online presence.

Social media and paid advertising attract visitors to a lead generation microsite, which uses incentives to promote data capture. Re-marketing brings back visitors when they don't engage, and email campaigns follow up when they do. Many of the elements are still greatly under-utilised, and their integration makes them highly effective, so our customers stand out from the crowd.

Targeted Elements

Different industries, business types and business goals suit different marketing approaches. If you're looking to increase B2B interest, website visitor forensics or a targeted LinkedIn campaign could be just what you need. If your products traditionally sell well through direct mail, it could be effective to feed offline into online. eDM offers a range of targeted elements that will only be used if—through consultation—they are considered to be of specific benefit to you.

Ongoing Support and Reporting

We actually answer the phone and respond to emails!

Your eDM package includes ongoing support and feedback which we consider essential to the process. As well as being available to answer your questions, we continually track progress and feedback results so that adjustments can be made if necessary. Campaign reporting is an excellent source of information that can be used in deciding any changes of approach, or to advise on further action.

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