Search Engine Optimisation

We don’t view SEO just as a way to focus on your website ranking, but also as a tool to draw attention to the messages your web pages are giving the readers, and therefore the search engines.

To some, SEO is all about getting your website ranking the highest possible, and no more than that. Whilst technically speaking this is true, we also keep an eye on the actual goal - which is attracting more visitors to your website, so how does this approach differ.

Just focusing on your website ranking can achieve some good results, but it also means you will not get the best from your ranking position. It is easy to forget that the goal of high website ranking is to attract more visitors who are looking for what you do, so why is it that some websites ranking fourth or fifth receive more click-throughs than those in the top three? We believe this is down to some sites focusing on ranking and not on their content’s relevance.

The approach that we take to SEO is to focus on the relevance each web page has to the search being conducted. As well as achieving high website ranking, this maximises the number of click-throughs from the search results to the web page. Basing your SEO on relevance to the user also has these benefits:

• Future-proof website ranking
• Ethical SEO
• Content relevant to the searcher’s requirements
• Focused messaging for your web page content