Subject was – Are you duck shootin’ by moonlight? or Do you fire and forget, or measure it?
Split testing, also called AB testing, is really important when ensuring your internet marketing work for you.
An old Merseyside ferry engineer once said to Simon, “it’s like duck shootin’ by moonlight Boy, all guesswork”, and while Simon forgets what that conversation was about, the phrase has stuck with him and it’s certainly applicable here. Without testing your campaigns it is “all guesswork”.
So, which subject line did you get? When sending out this email we used two, as we often do. Clearly the version you had worked because you’re now reading this.
We’ve shared both subject lines with you, and both versions of our landing page here:
If you are engaged in any form of internet or digital marketing and you are not split testing, you could just be throwing your efforts away. It is vital you understand how simple and easy split testing is.
To get you started we answer these four fundamental questions:
Why should you split test?
What should you split test?
When should you split test?
What should your next steps be?