Over the last few years social media has given small businesses the opportunity to have an online presence for their brand, something without a website would have previously been impossible to do.
For larger established organisations it broadens their market audience and increases their customer base.
So you would think social media can only be a good thing right? We shall discuss whether this is so starting with the pros and cons of social media.
Pros
Cons
How do you make social media work for you
Why use social media
Turn followers into promoters, you can promote your business on social media by getting people to do it for you! not only does it save you time and effort it also gives you visibility in groups you may have otherwise not thought about.
How to do this
The way to turn followers into ambassadors is simple; keep them satisfied. If they are happy with what you give them they are more likely to shout about it; share their experience with friends, families and acquaintances; all of whom are potential clients of yours.
So the answer to the question at the start of this email is....
Only if you make it work for you.
If you would like to have a chat about social media and whether you should use it for your business, then please get in touch kat@e64.com